Buyers Scroll Before They Search
Be the Factory They Stop On
Sourcing no longer starts at a search box. A buyer watches forty seconds of your production line on a phone, then looks you up. We build the content and the paid distribution that puts your factory in front of them — in the format they actually watch.
Your Website Shows Products. Buyers Want to See the Line.
A buyer deciding between two suppliers of the same part is not comparing specifications. They are asking which one looks like it will still be running next year.
A catalogue of stills, no motion
Production is movement — machines turning, material flowing, inspection happening. A grid of product photos proves none of it, and gives a buyer no reason to trust the scale behind the quote.
Posting without a content model
An occasional clip shot on the floor, uploaded when someone remembers. No repeatable format, no hook, no captions — so reach depends on luck and the account never compounds.
Paid social spending on the wrong audience
Broad targeting in the wrong country pulls in competitors, freight forwarders and students. Budget is consumed before a single procurement manager sees the video.
Four Formats That Do Not Look Like Advertising
Factory content works when it feels found, not produced. Everything below is shot on the floor, in vertical format, with captions — no actors, no studio, no brand film.
A content model built on production proof
Four repeatable formats, each answering a question a buyer already has. Repeat them monthly instead of inventing something new every time.
- One-take line walkthrough: raw material to finished unit
- Process comparison: your tolerance or finish against the standard
- Inspection and QC: how a defect gets caught, on camera
- Loading and dispatch: evidence you ship on schedule
Native-feel production
Vertical, captioned, 30–60 seconds. Your team films on the floor as the line runs; we handle the cut, the captions and the publishing. Polished brand films get scrolled past; a working line does not.
- Phone-native footage, stabilised and colour-corrected
- Burned-in English captions for silent viewing
- Numbers on screen: capacity, cycle time, tolerance, lead time
- Vertical masters plus 1:1 and 16:9 cutdowns for other channels
Paid distribution on TikTok and Meta
Organic reach is a lottery. Paid puts the right clip in front of buyers in the countries you actually ship to, and retargets the ones who watched.
- TikTok Ads plus Facebook and Instagram placements
- Targeting by country, industry interest and job function
- Retargeting for visitors who watched over 50% of a clip
- Budget held to a cost-per-qualified-inquiry ceiling
Lead capture and handoff
A view is not an inquiry. Every clip ends somewhere a buyer can act, and every inquiry is traceable back to the video that produced it.
- Landing pages built for social traffic, not the homepage
- WhatsApp and form routing with instant auto-reply
- UTM tagging on every link, by format and by market
- Monthly content-to-inquiry report, format by format
From Account Setup to Paid Scale
We start with what your line can actually show, then build the calendar around it. No edit starts before the content model is agreed.
Audit and account setup
Check category demand in your target markets, review existing accounts, and set up pixels, tracking and inquiry routing.
Content model and shot list
Agree the four formats, write the hooks and captions, and produce a 30-day calendar with a shot list your team can film.
Editing and publishing
Your team sends raw clips from the line. We cut vertical masters with captions and publish to schedule — same four formats, different evidence each month.
Paid scale and reporting
Promote the clips that hold attention, cut the ones that do not, and report inquiries by format and by market each month.
Three Exporters, Three Bottlenecks
Client names are under NDA. Sector and market are accurate; what you see is the deliverable, not a mock-up.
A catalogue rebuilt around buyer questions
Eighteen pages rewritten so each one answers a question asked before a sample request: MOQ, fabric testing, lead time, packaging.
Cutting crawl waste, rewriting for intent
120 indexed URLs consolidated to 46, and the forty pages that carry buyer intent rewritten around tolerance, material and lead time.
One visual system across four channels
Logo, palette and layout rebuilt to survive the same test everywhere: a search ad, a product page, a retargeting banner and a vertical clip.
Common Questions About Social Video
The things clients ask most, answered directly.
Does TikTok work for B2B factories?
It works for categories a buyer can see and judge visually — consumer goods, building materials, machinery components, packaging. For pure intermediate goods with no visible process, we will tell you before you spend anything, and redirect the budget to search.
Do we need someone on camera?
No. The line, the machine and the inspection bench are the subject. If narration is needed, captions and voice-over carry it — most factory accounts never show a face.
How many videos per month?
Eight to twelve vertical clips is the working range at the start, of which three or four go into paid distribution. Volume matters less than repeating formats that already hold attention.
How long before inquiries?
Paid campaigns produce data within two to four weeks. Organic reach needs two to three months of consistent posting before it compounds. Neither is fast, and anyone promising a viral clip is selling a lottery ticket.
Who owns the accounts?
You do. Accounts, pixels and creative stay in your name, with admin access handed over at any point. If we part ways, nothing of yours leaves with us.
Get a 30-Day Content Plan
Tell us what you make and which countries you ship to. We will send back the four formats we would run, a sample shot list, and the targeting we would start with.